First off success does not come easy and it is something that takes time and dedication to become successful however there are some who have that bit of extreme luck where everything works out easy for them and they become successful instantly. So for the rest of us how should we work at it to become successful?
Success is very much a gradual thing. It won't happen instantly.
If you want to become a success it is worth picking one main area in your field and becoming really good at that one thing instead of doing everything and one you are really making a name for yourself within your one or two areas then you can start to expand to other areas but you need to be able to give them the same sort of time, attention and quality that you gave your first one or two products.
One of the main things to being a success online is to have a website that is found. If people can't find you how can you expect them to buy your services. Sounds simple right, but it is not easy to get yourself to the top of the search engines these days and it can take dedication to stay there. This is the usually called digital marketing it encompasses all of the online marketing elements that help get your name out there. If you are truly going to get your website found then you should expect to pay a constant monthly fee to a digital marketing agency like www.celebes.co site, as it is a full time job running your own digital marketing which would take time away from more important areas of your company.
It can also be worth while giving a user a reason to come onto your website such as running a competition, having a sale. You might only have this competition for part of your consumer market such as the people that follow you on social media to try and get more social media followers like a 10% discount is someone types Twitter or Facebook into the discount code area of the website. Social media can also be an effective tool for an ecommerce company, but like everything if it is not used at all or properly then it is not very effective for a company.
Once you have got your website onto the top area of Google and you are now starting to get users onto your website it is now important to make sure that the user journey from a user arriving on your website to buying one of your products is nice easy and smooth.
This is where you will need to consult with an ecommerce web design company that will help plan the layout of your website and make the user journey simple for the user to find what they are looking for and buy your product or service with no hassle or fuss. If you are to hide your products on some random page that may have a link from other pages how can you expect the traffic on your website to ever find it. If you have a lot of products on your website do you have an easy way to search though them or filter them say you sell shoes and the user wants to see all the black trainers does your website have the ability to allow the user to easily filter out what they are looking for, if not then this should be one of the things that you should be speaking about with your ecommerce web design company.
Always! Unless you do not want the site to get found in search engines. The ONLY reason you may want to use a FREE or cheap site is if you only want it as an online reference point and only wanting to tell people in conversations about your site.
However, if you want your website to actually get found in search result pages, get found by potential customers looking for your products, then get a website made for you and get it optimised for search engines.
FREE or very cheap websites are often very difficult or nigh impossible to fully optimise them to get found in search engine results. When we optimise a website, we need certain areas of the source code to be edited and include keywords. We need pictures to be labelled and content to be included in Header tags. Free sites or very low cost sites often do not allow you to edit these areas and these are the most important for search engines to know what your site is about.
When is FREE Not Actually Worth "Paying" For?
So "paying" for a free or reduced cost website has its drawbacks. Whats the point in having a website if it cant be found by search engines? So having a marketing plan that involves a website like this, will cost you more financially in the long term and cause you more stress. Why stress? Because you'll be sitting back thinking that as you have a website, visitors will come flooding in and sales rocket when in actual fact your website will not get found!
Why have a great looking shop window if the door is nailed shut? Visitors wont be able to get in and buy from you.
What Type of Website Should a Business Have?
One that can be edited to get found in search engines!!
I am not advising to go out and spend A�5000 on a website, when your budget is not a good as that. However, it is advisable to actually buy a website that will do what you want it to do. One of the better and most popular website platforms is made in WordPress. This is basically a blogging website that has some excellent themes which can be adapted to suit your design and functionality. The beauty of a blogging website is that by adding a regular blog, with good quality content, is a good plus point for Google and other search engines. Its also like adding a new page to your site and one that can be targeted to your customers.
What is The Purpose of Having a Website?
The main purpose of having a website is to attract visitors and increase sales. So, getting a website found in search engines is probably the MAIN reason for having a site. Having a website is like having a shop window, you show the world what it is you do. A website can help you sell your services or products and direct people to information that you company holds on their products and answer questions using FAQ pages.
A website is a SALES tool, so getting it found in search engines is the number one priority. This is where free or cheap websites lets you down. They make it nigh impossible to edit the site for SEO, so it may be great having a great looking website - and these sites do offer great design BUT if it cant get found by search engines, how are people going to find it and more importantly how are you going to make sales?
IS a FREE Website Worth It?
It is up to you, to continue with a free or very low cost website that cannot be found in search engine result pages (SERPS) OR use your marketing budget to get a real website made, that can be found by search engines and start to drive customers to your site?