I fell into the Internet Marketing "Black Hole" trying to build my business(s) online. After a year spending thousands of dollars on courses, seminars, affiliate marketing, and partnerships, I now realize that online marketing success requires knowledge of digital marketing strategies, a passion and purpose for your business... and, a keen understanding of the prominent internet marketing "Guru" agendas so you don't get sucked into any financial loss.
There are dozens of internet marketing "Gurus" hawking their courses, seminars, and get rich quick schemes. I found that many of these people lack integrity or dance on the gray area of business ethics. Most of these Gurus know that over 90% of the people that buy their promotions will not have any respectable success. They actually cannot reveal what it takes to succeed in this medium in any course. This is a science that requires expert knowledge in a variety of technology skills. 75% maybe 90% of Internet Marketing courses today are not worth the money. Internet marketing Gurus sell courses, new techniques on how to market/sell on the internet. Rarely do you see them sell anything other than these type of products and they come out with something new every quarter it seems. They sell "product launches" as an unknown "secret," as the next new thing... And then, a few months later, they sell another "new" secret to help you with your online marketing business. They'll hook you into buying one course or business opportunity after another if you are not careful. They also hawk each others launches to make a profit (they share lists... ). It is sometimes embarrassing, but I fell into this black hole. Internet marketing is no more than a tool today for helping with my business. AND, my business is my passion. I have returned to traditional business, yes "brick and mortar" and a valid service that I market online. Today, I use what I have learned in the last couple of years getting through the Black Hole to help market my business(s) online. This is how you should approach this subject: learn what you need to know in order to hire others that have years of experience in skill sets you do not possess. Don't have a budget? Learn enough to get started knowing it will take you time, and then build on your failures and successes. Don't quit. My suggestion for anyone that reads this post is: be true to yourself. Ensure that what you do is what you love and learn how to market online only as a medium for getting traffic to your business and providing preeminent service to your customers or clients. Make sure that every person that buys from you receives value. When you are focused on marketing your passion, the courses that you need for success become clear. You will not buy anything from the internet marketing Gurus again. You will buy from reputable institutions, consultants and also learn how and where to outsource. When you are aligned in mind, body, and spirit with your passions, the world opens. You will not have the huge desire for riches. And, in an almost miraculous way, the abundance that you may desire comes effortlessly to you in equal proportion to the value you provide.
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