What does it take to be a Work From Home Mom? Is it easy for work at home moms to succeed? If it was so simple as it is made to sound, then everybody will be rich without doing any work for it and more than anything everyone will want to work from home.

But all the above points are hardly from how things actually are. That is why I am going to focus on legit work from home business opening and share with you, all that it takes to be a good work from home Mother and pursue honest work from home jobs. An legitimate work from home opportunities is the one where the organisation offering such an opening would share this fact with you without mincing words. He/she will tell you upright that if you are expecting overnight success buy lottery ticket or look elsewhere. Legit work from home opportunities takes your time and patience.

It is important you know as a Borneo work from home Mother is that you are going to earn real money, long term, for which you are suppose to pay tax. It's as easy and straight as that. And therefore it is going to involve and demand your learning new skills, patience, and the attitude to not give up mid-way.

It takes the right attitude, perseverance, patience, and most important of all willingness to do the job. If you have all this you can pick up an legit work from home opening that will take your career a long way and make you a successful work from home Mother. The day is not far when you will have be successfull people around you to take up work from home job opening.

You can work from home on the net. There is nothing like being able to work from home at your own pace, time and will. What you will need is a computer and Net Connection. There are many legitimate `work from home opportunities for you to choose from and pursue. You will have to learn to identify what is correct from the wrong. see if it suits you. Do you have the skills that the opportunity requires?

You can’t just look for something on the fact of the kind of money it can make. If you do not have skills and interest in the field you cannot survive or succeed with what you do. It is very important to keep in mind that while you are selecting an legitimate work from home opportunity you have to be genuinely interested in it. Because as a work at home Mother? you are never going to retire so you might as well do something that you will enjoy for the rest of your life.

The Internet has provided positive and easy means to boost businesses as it gives the opportunity for your goods and services to be known by millions of potential clients. Having good websites primarily increase traffic and revenues. The skill of balancing the web page layout and website content is essential in coming up with a website that top notches the search engines. Website traffic is enhanced with good and creative layout plus substantial content that evokes interest to attract and retain potential customers. But why waste your time and effort in engaging into search engine optimization inclusion when you can drive people to your site by buying website traffic?

Search engine optimization experts have devised strategies by which a website can be placed in higher search engine rankings. It is not enough that you have created a website for your business. This does not guarantee your business the success it aims to reach. Visitors need to see your site. To acquire a significant stream of website traffic for the site, some would opt to buy website traffic by taking the services of network sites that bring traffic directly to your business. This happens when a potential client visits the network site and keys in words belonging to a specific category; the network site acts as vessel and redirects the visitor to your website. Therefore, if you buy web site traffic from experts you become a winner in the bargain. You can buy web site traffic from vendors who guarantee you positive results.

Traditional search engine optimization, though, would tell you that it pays to have good content with the proper use and placement of keywords in order to boost visitors. A minimum of three hundred to seven hundred word counts is what makes the great possibility for your site to rank higher than usual. With informative content, the website does not just become the priority but also a successful and more meaningful site. The web content should depict the rationale behind the website?s existence. This allows larger web traffic to flow in. You should also make sure that articles are effectively written.

Moreover, increased internal and incoming links also means increased traffic to your site. The more linkages there are to bring in customer to your site, the more effective your internet marketing strategy becomes. When a visitor reaches your site, the web content and the layout now becomes the primary reason for retention. Poor content can provoke the visitor to navigate away from your site and opt for million others hosted on the internet. The inclusion of Meta description tags can also be one way of redirecting likely customers to browse on your pages. Your video traffic will absolutely indicate the real number of visitors that enters your site. Therefore, video traffic is a nice way to invite more visitors to access your website.
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Remember, nobody else is responsible for your online business? fate but you. You need to scan for better opportunities in order for your business to flourish. Have your website's content be written by professional copywriters like www.andalastourism.com site who have a good grasp of the English language. On the other hand, make your website layout lean, comprehensive and systematic. You can jumpstart your marketing tactic through an excellent acquisition of visitors through appearance in other websites by linkages. Increase website traffic to your site and become that concrete example of luxury and satisfaction offered over the internet.

Showing how to make money with mini membership sites, and this is a proven way to make money online . Micro Continuity Cloaker Buzz this affiliate link cloaker is not another cheap and crappy cloaking software that you can find everywhere! It allows you to cloak your links in the stealthiest manner you can think of.
Micro Continuity is THE product to learn how to conquer any niche online without having to have technical skills. Simple, easy, and effective!

Russell Brunson charges $3000.00 for participation in this program and as of this writing the program is closed, but he said he may open it again in the future. Russell Brunson reveals a POWERFUL new system for getting a mini-membership site up and running in less than 1 day! If that doesn’t get you excited I don’t know what will. Russell revealed this system for the first time 3 months ago. Back then he sold it for $2,500 and it sold out in just 1 minute and 47 seconds.

Russell BrunsonRussell Brunson is the owner and founder of https://www.jasmerah.net. He is a business consultant and software developer. Russell Brunson started his online business when he was a young college student. He needed to earn some extra cash, that time, to pay for his college tuition so he ventured in an online business. Russell Brunson interview Vince James in 6-hours of what some call the greatest marketing interview ever! It’s not very often you can tap into the brain of a millionaire and legally steal his secrets for your OWN business!

Russell Brunson purchased James’ book because he too was curious to know the secrets of this guy. He then contacted James for an interview and asked him how can James’ strategies be integrated in his online business.

Russell Brunson may be young but he is talented, dedicated, and very excited about sharing his knowledge with as many people as possible. His life is complete with a prosperous business, a healthy lifestyle, and a wonderful family and now he wants to show us how we can complete our lives too.

Russell Brunson is a top affiliate marketer in his own right. This guy is on top of his game. Russell Brunson has proven that his products are far from being a scam. He has gone on to turn his company into a multi-million dollar a year international marketing company.

Russell’s company makes millions each year, and he definitely runs with the big boys. Russell Brunson is creating this affiliate program. The logic for this strategy is simple.
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Russell Brunson has been labeled one of the influential marketers of this generation and perhaps one of the biggest internet marketers in history. Staring out with a mere 20 dollars, he went on to create and produce a lot of different products earning up to a 100,000 dollars a week. Russell Brunson who started out with just $20 shares powerful internet marketing strategies to people from all walks of life. He has been labeled one of the influential marketers of this generation and perhaps one of the biggest internet marketers in history.

Advice about affiliate marketing affiliate marketing program can be seen on literally tens of thousands of web sites. Just how dedicated to becoming good at this area of online business it will be the result of the kind of info you look for. Your time is precious, but so are your endeavors, both of which will gain by employing the primary rule of identifying which advice will be profitable to your occupation. Once you do this, you will discover a trustworthy site that can constantly direct you in marketing correctly and keep you up to date so that your performance is continually getting better which in turn will increase revenue.

When you start to look, do you know what it will be for?

1. Advice Guide: Always accept the temptation to sound out good guidance owing to the constant changes in the world arena, it’s important to recognize where you need to focus next even when you are working with others. Info and guidance on the instruments you will require for your marketing campaign and web site will probably be freely available from the websites you use for your research. Training will show your actual performance so that you will be able to discover how the industry responds to your endeavors.

2. Plans and planning: Getting traffic to the website is fundamental and most affiliates will try almost any way to achieve this - always on the hunt for the latest system that will ensure they achieve it without to many delays. Holding on to your particular markets attention can be difficult so marketing affiliatesaffiliate marketing tips use a system of social networking internet sites, blogs, written reviews and links back to their site.

3. Ensuring you stay trustworthy: Attracting any type of visitor is not the way to behave and looks to the person entering your site that you are desperate for their business. Your customers confidence in you is vital for your future success and by adopting|following|embracing|sticking with] those methods mentioned previously, this is increasingly likely to happen as they will have faith in your grounds for encouraging any certain product or service. Providing you continue focused and don’t deviate from the path that you decided upon with this project, your site will be certain to keep the members it has gained but also attract fresh ones that ought stay with you as what you are doing will help them.

4. A directed source of information: To go higher you will often require some assistance to discover exactly what mistakes you are creating as well as encouraging you when you make all the right moves. Once you are more accomplished you will probably discover alternative affiliate programs and worthwhile sources to move you even further up the stairs to affiliate wealth.

Although there are a large number of these affiliate marketing networks affiliate coaching sites, generally the most reputable is click bank which is a huge source of information not just for pointers but in addition to this it shows the best affiliate programs around. Certain|Rest assured] your hours will be spent effectively and you might even continue producing income even if you’re not around through good management of your products and services. It takes some time to turn into a experienced affiliate but lessons can be learned from experts like Allan Gar dyne who have a huge amount of knowledge in this subject area. Just building a website to generate interest in certain goods and services is not the right way to go about this because for long term trust to form, you need to be a reliable resource for your target audience.

Internet marketing advantages are numerous, with the possibilities endless. If you are looking to provide your existing business with an online presence, or just create a new income for yourself then internet marketing is the way forward. In this day and age I would go so far as to say that if you are in business but do not have an online presence then you are not really in business. The world is changing rapidly; we have to change with it.

One of the prime internet marketing advantages is that you now have access to a worldwide audience. If you are involved with say a network marketing business, you now have the opportunity to connect with people who may be looking for the products that you offer or seeking a business opportunity like the one your company is offering. If you were running a stand at a local market specialising in rare coins and collectibles, think how many people you can now gain exposer too with what you have to offer just by being online, rather than the people who happen to just wander past your stall that morning.

Something that has to rank highly on the list of internet marketing advantages is the cost associated with using it as a medium of promotion compared to other offline methods. In fact you could run your whole marketing campaign without paying a single penny for it. It would cost you nothing to set up a YouTube channel, Facebook page and a Twitter page all promoting your message to the masses and directing them to your website. Article writing is another tried and tested method of online marketing. If you know something about your subject that is associated with your business (I am assuming you do), share it with the world and generate interested prospects in what you have to say to your business.

Other internet marketing advantages are the broad range of mediums in which you can use to promote your product or service. If you are not comfortable writing articles, don’t do it or maybe outsource it. Maybe you are better in front of a video camera and prefer to get your message out that way. If you are a more social person, go to the social networking sites such as LinkedIn and Facebook and interact with people, get them interested in what you do, this will generate great results.

In www.javatravel.net opinion however one of the biggest internet marketing advantages is that you can actually target the exact person you want into your business. There is no need to take a scatter gun approach which is often associated with traditional offline marketing. Let’s say you are selling golf clubs a free method to target the exact person you are looking for (golfers) would be to go into an online forum and interact with people. Don’t just spam your business message, genuinely help people and offer value. They will come to know like and trust you and then consider purchasing from you. By creating the relationship, you have removed ninety nine per cent of the barriers to purchasing.

You may also wish to create a paid campaign, where with the major search engines you may create an advert relevant to what someone in your market may be typing into the search engine. Your advert will appear right next to the organic results for the search term. This method is commonly known as pay per click (PPC), and is highly targeted.

Many people also cite the flexibility of running a campaign as one of the main internet marketing advantages. There is no need to commit to a series of adverts over say a six week period, you can stop and start as soon as you want, you can produce content and upload it whenever you want, allowing you to constantly monitor and time your campaigns.

Facebook implemented yet another set of changes to its social networking platform, causing uproar among many users and teaching new lessons to Internet marketers. In particular, the News Feed, where Facebook users are allowed to view updates from people in their network, received a major overhaul, which can potentially affect your Facebook marketing strategy.

Facebook marketing changes every Internet marketer must knowNew News Feed: Facebook no longer displays all the updates from people in your network. Instead, it uses an algorithm to select which updates goes into every user's Top Stories, which is the first thing a user sees when he or she logs on to Facebook. Factors such as the relationship between a user and the author, the number of comments and Likes, will determine an update's relevance or inclusion in Top Stories. An update can later qualify as one of the Top Stories when it obtains more Likes or comments.

Smart Lists: Moreover, users are now provided with tools to exercise greater control over what they see in their News Feed. "Smart Lists" allows a user to create lists according to "Close Friends", "Acquaintances" and "Restricted." When this list is populated, only updates of people under "Close Friends" will appear on the user's News Feed. This can be potentially harmful to marketers whose connections are more likely professional than "close".

Subscribe option: Users can now choose to subscribe to all, most or only the important updates of certain users. This will compel Internet marketers to create highly relevant and useful content, and keep self-promoting activities to a minimum, in order to earn the subscription of users.

Removal of automatic feeds: Pages (formerly Fan Pages) previously enjoyed automatic publication of posts and articles appearing in external websites and blogs. This was made possible through the Notes option which synchronized web and Facebook pages without performing any additional action on the Facebook wall. Starting September 30th, Pages will no longer automatically publish news stories from integrated websites and blogs. Page owners will now have to post new stories on their Page walls in order to notify fans and users of new web articles or content.

Facebook Marketing Changes MeanThe recent Facebook marketing changes reinforce how the Internet is in a constant flux, where Internet marketers constantly need to educate themselves to stay on top of their game or keep afloat. Increasing relevance and social engagement are important steps in coping with Facebook's changes, as is the need for incorporating a call to action where your Facebook users are enticed to subscribe to your website or blog.

Over the last 6 months, we have designed, produced and delivered a variety of innovative and stunning marketing videos for our business clients to assist them in boosting their sales of products and services.
Video for Marketing is the fastest growing online advertising format. The pace of growth for online video is expected to continue to rise and to reach around 40% for 2010. Video marketing has been gaining popularity in all aspects of marketing; almost all of the successful marketers online are using video in some form or another. So why are agencies moving so hard and fast to online video marketing? Well, why do ad agencies and Marketers keep doing anything? Because it's working very well!

Video Marketing is now used in many different ways and the possibilities are continuing to grow for any type of business. Whatever you are selling, be it a consumer product, dream holidays, a car or even professional services, videos are being used to market all of these products. As online consumers we are used to expecting to see something visual as an aid to the buying process. The concept of using videos in any type of marketing has become a necessity in order to sell goods or service.

Video Marketing is getting more popular as more and more new product launches and "how to guides" come out using video as their primary mode of selling and promoting new products and services. Video marketing can be used to build anticipation by showing a new video each day for two or even three weeks prior to a new product being introduced. Marketing Videos have now become an integral part of the new digital economy and digital marketing online.

The viral impact of video marketing can have a phenomenal effect in creating new customers. Basically, if you are not using some form of video marketing in your marketing strategies and plans you are leaving money on the table. With YouTube, Google Video, Viddler, Vimeo and all the other video submission sites, the possibilities of reaching out to your prospects and customers are endless. Millions of visitors are accessing these sites every day and these marketing video have produced the "Video Marketing Age".

A recent report from www.toyota-makassar.com has outlined that 80% of all net users worldwide watch video online.

First, let us understand the importance of having a unique landing page from the perspective of internet marketing. Many SMBs do not have a proper landing page because they do not know what landing pages can do to their business. They are also painfully unaware of the fact that landing pages can be made uniquely with different visitors in mind.

How Important are Landing Pages?

Apart from boosting conversions, delivering a direct message and presenting a useful facet of the business to prospective customers, a landing page can be the shortest path to leading the viewer to the conversion page (read: call to action). A landing page is the mouthpiece for the business to address each unique set of visitors with a message that resonates with their needs. The successful businesses out there are doing it with several landing pages, one each for a different group of visitors. Having different sets also make it easy for internet marketing professionals to track down the efficacy of a promotion against the rest and reward the better performing ones and while pulling out of ones that are not doing their bit.

Business communication is an important aspect of internet marketing and landing pages help you achieve just that. So, let us see how small businesses can design better landing pages and improve their conversion quickly.

Getting Rid of Redundant Copy

If your website conveys the message with just a few words, images and videos, why do you need the extra copy? Remember that a new visitor lingers on for about 30 seconds before he is gone. Use this time to give him something better than throw word storms at him.

Take a look at the SEOMoz website, the website is an example in simplicity. Just above the fold the website has nothing but a blue section with an impression of a MacBook Pro and two tiny little arrows beside it, clicking on which transforms the screen inside the laptop.

The design is simple, hence noticing important things becomes easier. It does not get in the way of the viewer and what is particular about the page is its hard-to-miss call to action button.

Making Things EasierWe

will look at this from two different angles. You can make things easier for you or you can make your simplify your visitor's burden.

Once again, we will take the example of SEOMoz. Their Sign Up page is not the simplest of all, but it is built with a purpose. The form allows SEOMoz to gather important data (credit card details, billing addresses etc), which I think dissuades viewers from signup for anything at all.

On the other hand, Raven Tools, which sells tools for internet marketing and social media have a much better and visitor friendly sign up page. Raven does not want your details, so unlike SEOMoz, they have more users signing up for their free trials.

Calling to Action

At the end of the day, the purpose of any landing page or the purpose of an internet marketing agency is to call viewers into taking some action. Some like to provide all the useful information and then present the action gateway at the end, others prefer to take care of CTA at the very beginning.

Besides being a matter of personal choice, call to actions can be placed either at the top or the bottom, the difference is not much or very slight. What's more important from the internet marketing perspective is making the CTA effective. Instead of pasting it all over the place, I would suggest putting it at the bottom of a succinct text leading the viewers into clicking on it.

Internet Marketing in the digital world is expanding at a neck break speed and to keep up with it, you need to be on your feet, test out new models and trust old methods that are known to work.

Companies are becoming increasingly dependent on technology. But, the agencies they depended upon have now become obsolete. Hence, these companies are turning to Digital Marketing Agencies to get their business up and running again. Traditional marketing has almost gone out the window and could soon get extinct. Let us for instance consider hoardings. It is firstly very expensive and there is no way of quantifying the Return on this particular investment. There is no way of perfectly knowing the number of views, how many people like or dislike it.

On the other hand, Digital Marketing will give you very quantifiable results. What are the various digital solutions that can be offered to us? How do they compute these results?

Websites: Incase your firm still does not have a website, a digital agency could help you from scratch. They will build, design, create content, manage and update your site regularly. As they are professionals it greatly helps in enhancing user experience and thus getting business. How can you get business from your 'site'? Well, a survey suggests that most number of people first look you up on the web and only then take the next step of buying from your site directly (if such an option is available) or visiting your store or office.

Mobile Marketing: Nowadays there are millions of people browsing the internet on the go via. mobile phones. If your site is not compatible with mobiles you are missing out on a major market share. Your site should not only be compatible with a desktop computer but also with tablets and mobiles. Even in mobiles, your site should be well- suited for phones of various size and operating systems.

Search Engine Optimization: As stated above, people look for your site online. How do they go about this? They do it via. Search engines like Google, Yahoo or Bing. There are millions of sites on the net. What if your site is on the say 27th page of Google's search results? Is that going to get you any visitors? Jasa SEO tweaks your site in such a way so as to bring it to the top three positions of the search results. This will highly increase your traffic. Google provides an analytics tool to track no. of visitors to you site, the time at which they came, geographical region, from which source did they reach our site etc. None of these are possible in traditional forms of marketing.

Social Networks: This kind of digital marketing solution is used mainly to build brand awareness, its recognition and thus brand equity. Most of your users today are very active on social networks. It is where you can connect or in better terms converse with your customers. Again, traditionally this is not possible. Your customer service betters manifold thus getting your brand a better name and thus, more customers. It is very easy to measure the people interested in your brand with provisions of the "like" button, +1 etc. These features vary from one network to another.

Pay per Click: There are also paid ads available on the internet. You have to pay on the basis of the number of clicks you got. Also there is a Pay per impression. Here, the hosting website or search engine displays your ad thousand times for a particular price. Still, this is comparatively cheaper than traditional marketing.
An agency provides every necessary digital marketing solution that a business may need. You could be catering to other businesses (B2B) or directly to customers (B2C). A digital agency does everything from scratch for you, thus giving your company higher returns.

I fell into the Internet Marketing "Black Hole" trying to build my business(s) online. After a year spending thousands of dollars on courses, seminars, affiliate marketing, and partnerships, I now realize that online marketing success requires knowledge of digital marketing strategies, a passion and purpose for your business... and, a keen understanding of the prominent internet marketing "Guru" agendas so you don't get sucked into any financial loss.

There are dozens of internet marketing "Gurus" hawking their courses, seminars, and get rich quick schemes. I found that many of these people lack integrity or dance on the gray area of business ethics. Most of these Gurus know that over 90% of the people that buy their promotions will not have any respectable success. They actually cannot reveal what it takes to succeed in this medium in any course. This is a science that requires expert knowledge in a variety of technology skills.

75% maybe 90% of Internet Marketing courses today are not worth the money.
Internet marketing Gurus sell courses, new techniques on how to market/sell on the internet. Rarely do you see them sell anything other than these type of products and they come out with something new every quarter it seems. They sell "product launches" as an unknown "secret," as the next new thing... And then, a few months later, they sell another "new" secret to help you with your online marketing business. They'll hook you into buying one course or business opportunity after another if you are not careful. They also hawk each others launches to make a profit (they share lists... ). It is sometimes embarrassing, but I fell into this black hole.

Internet marketing is no more than a tool today for helping with my business. AND, my business is my passion. I have returned to traditional business, yes "brick and mortar" and a valid service that I market online. Today, I use what I have learned in the last couple of years getting through the Black Hole to help market my business(s) online. This is how you should approach this subject: learn what you need to know in order to hire others that have years of experience in skill sets you do not possess. Don't have a budget? Learn enough to get started knowing it will take you time, and then build on your failures and successes. Don't quit.

My suggestion for anyone that reads this post is: be true to yourself. Ensure that what you do is what you love and learn how to market online only as a medium for getting traffic to your business and providing preeminent service to your customers or clients. Make sure that every person that buys from you receives value.

When you are focused on marketing your passion, the courses that you need for success become clear. You will not buy anything from the internet marketing Gurus again. You will buy from reputable institutions, consultants and also learn how and where to outsource.

When you are aligned in mind, body, and spirit with your passions, the world opens. You will not have the huge desire for riches. And, in an almost miraculous way, the abundance that you may desire comes effortlessly to you in equal proportion to the value you provide.

First off success does not come easy and it is something that takes time and dedication to become successful however there are some who have that bit of extreme luck where everything works out easy for them and they become successful instantly. So for the rest of us how should we work at it to become successful?

Success is very much a gradual thing. It won't happen instantly.

If you want to become a success it is worth picking one main area in your field and becoming really good at that one thing instead of doing everything and one you are really making a name for yourself within your one or two areas then you can start to expand to other areas but you need to be able to give them the same sort of time, attention and quality that you gave your first one or two products.

One of the main things to being a success online is to have a website that is found. If people can't find you how can you expect them to buy your services. Sounds simple right, but it is not easy to get yourself to the top of the search engines these days and it can take dedication to stay there. This is the usually called digital marketing it encompasses all of the online marketing elements that help get your name out there. If you are truly going to get your website found then you should expect to pay a constant monthly fee to a digital marketing agency like www.celebes.co site, as it is a full time job running your own digital marketing which would take time away from more important areas of your company.

It can also be worth while giving a user a reason to come onto your website such as running a competition, having a sale. You might only have this competition for part of your consumer market such as the people that follow you on social media to try and get more social media followers like a 10% discount is someone types Twitter or Facebook into the discount code area of the website. Social media can also be an effective tool for an ecommerce company, but like everything if it is not used at all or properly then it is not very effective for a company.

Once you have got your website onto the top area of Google and you are now starting to get users onto your website it is now important to make sure that the user journey from a user arriving on your website to buying one of your products is nice easy and smooth.

This is where you will need to consult with an ecommerce web design company that will help plan the layout of your website and make the user journey simple for the user to find what they are looking for and buy your product or service with no hassle or fuss. If you are to hide your products on some random page that may have a link from other pages how can you expect the traffic on your website to ever find it. If you have a lot of products on your website do you have an easy way to search though them or filter them say you sell shoes and the user wants to see all the black trainers does your website have the ability to allow the user to easily filter out what they are looking for, if not then this should be one of the things that you should be speaking about with your ecommerce web design company.

Since its launch, Google penguins have been dancing on the minds and hearts of digital marketing experts. Like its cousin Panda, it has taken the internet marketing by storm and has drastically affected the website rankings. As most of us are now familiar to what penguin update has targeted to and how it is focused to promote ethical SEO practices, Companies who had adopted unethical ways to establish their PR and built their back link farms through immoral practices have suffered greatly at the hands of Google Penguin.

However there is still some doubt that this Penguin is going to take down all unethical practices and will be successful in implementing its moral guidelines. It is predicted that this update by Google has been or will ultimately boost the negative SEO practices. Since competition among the companies to gain better SERP and PR has increased, thus companies tend to adopt negative SEO practices to pull down their competitors. This has been happening for quite a while now that firms tend to damage their competitor's websites by giving bad reviews, posting unnatural links to their sites, damaging their online reputation in order to bring their website in the top ranked sites.

Unfortunately there is no specific tool adopted by Google to either check or stop this practice. Google algorithms are just there to analyze the quality and quantity of back links and how credible the site is through its content, PR etc. They are not able to differentiate whether the links are posted deliberately to bring down your site on the ranking ladder or identify the spammers doing this to your site without your knowledge. Hence the whole responsibility falls on the webmasters or SEO Firms to keep track of their websites and identify any unnatural back links pointing to their websites.

Since back link building is one of the major factors used by Google to analyze the quality of a website hence many small or medium firms are using negative SEO techniques to sabotage their competitors and gain better ranking. Giant firms or financially strong websites are not really affected by negative SEO as they have the legal power and strong analytics to keep the spammers away whereas the small players need to stay alert on their competitor activities.

On the other hand Google need to come up with some more refined and strict tool to counter negative SEO practices. It needs to reconsider its strategies to reward websites solely on the basis of PR and back link numbers because now with negative SEO this has become much easier for spammers to bring their sites in high ranking. If Google did not realize this soon, it will ultimately impact its search quality.

There are two ways to hire search engine marketing services for your company:

• Find an online provider.
• Hire someone in your local area.

There are advantages and disadvantages to both of these options. Let's go over them so you can determine which one is right for you.

Virtual Providers

The advantage to find a search engine marketing provider online is the ability to hire skilled freelancers for less expense than you could hire a professional local service. Many freelancers make a living marketing on behalf of their clients from home, so they are able to charge less than a larger marketing business may be able to charge.

The disadvantage here is that you could find a service provider who doesn't really know what they are doing. It can be some time and a lot of money out of your pocket before you realize that the freelancer doesn't have what it takes to get you on the front page of the SERPs or drive targeted traffic to your website.

Of course, there are some great online marketing services offering services through the Internet at very reasonable prices. You just need to make sure you check into them before officially hiring them. Look for reviews and testimonials from clients and get solid evidence of the results they have produced for other clients.

You also want to make sure they have enough experience to know what works and doesn't work. They should also be up to date on the many changes that are currently coming down in the online marketing world.

Local Providers

Local search engine marketing providers have the advantage of being located near your home. You may be able to call them up easier or visit them in a local office. Some people just feel a lot more secure with this type of business.

Yet, it can be difficult to find a local service that offers top notch services. Some are so overbooked they may not be able to give your company the individual attention you need and deserve.

You should check into a local service much the same as you check into an Internet based provider. Make sure they have the expertise and experience needed to deliver results. Make sure they are aware of all the changes currently being made with online marketing.

Learning From the Best

The best thing you can do is learn from the service provider www.viralhost.co to do your search engine marketing. Watch what they do for your site and ask lots of questions about what they are doing and why. You will eventually gain some knowledge yourself so you can do some of this for yourself. That may cut back on what you have to pay someone else, as long as you have the time to do some of it yourself.

Hiring a search engine marketing professional is essential if you don't know the ropes of online marketing yourself. Just don't get caught up searching for the cheapest possible service provider. This is one product that gets better with more investment. You shouldn't pay extremely high rates, but expect the best providers to charge reasonable rates.

It is possible to find a local service provider operating online. This may give you the comfort you need while supporting online marketers in your own area of the world.

The world of digital media has rushed up on businesses like a speeding bullet train. As well as many businesses not understanding how to utilise it, the heavy weight corporate companies are now using their financial muscle to hire the best people to develop this new age of communication. It's not just businesses that have been taken aback by the rise in social media. Just recently Saatchi and Saatchi, the biggest marketing company in the noughties, announced the creation of a digital marketing company. They realise the importance of this fast moving new age of marketing and the need to offer this service!

The biggest and most confusing area in digital marketing is social media and the social networks. So why should you be involved with social media. Well, let's look at the bigger picture of how to create a brand. Branding is what differentiates a corporate company from a small company and the number one reason many of the corporate companies such as Nike, Apple and Google etc. spend money on marketing. Creating a brand builds trust; many small and medium businesses do not focus on this part of their business and are usually price driven in value. Let's use the current pound store trend as an example. Soon they became 99p stores, what will be next 97p, then 59p? how about 49p? How long do you think it will be before there is a better Primark?

The point I am trying to make, is if you are a price driven small or medium business with no aspiration to become a brand, sooner or later someone will undercut you and steal your business. Social media is a great way to build brand awareness and communicate your U.S.P (Unique Selling Point). The problem is that its free, so many S.M.E (Small and Medium Enterprises) do not value it. If you haven't yet started using social media, ask yourself why the big brands are now spending millions to ensure they are connecting to their consumers. Do they know something you don't?

So what should you do to make sure you are positioned to take part in this digital age? Firstly think of it as just another form of marketing. It's not so scary then! At the least; you should be on Facebook and Twitter.

Add this to your yearly marketing calendar (Use Hoot suite to print off your stats and analyse them quarterly to see what is working)

If you have staff? Allow them 5 hours a week to manage your social media. (Content is King...Emotional content is golden)

Tracking your statistics is vital, many SME's that I talk to have no idea how many people visit their website and from where. Social media if done correctly will increase this by 10% on average. But if you don't know your website stats you will quickly say social media doesn't work!

Free Social Tools

• Twuffer: Store Your Tweets
  
• Twittwall: If you don't have a blog this is great.
  
• Bitly: Another Tool For Tracking
  

When you attend a creative web- solutions workshop, you will be shown how to create strategic content for your social media based around your product, using the chart below. It's too much for this article but we would be happy to share this with you at one of our workshops.

Whilst you were tucking into your turkey on Christmas Day and becoming increasingly annoyed by your relatives were you 1 of the 107 million people in the UK who visited retail websites on that day? Some people will do anything to avoid playing charades! Recent stats from Experian have shown that UK Internet users made 84 million visits to retail websites on Christmas Eve, 107 million on Christmas Day and 113 million on Boxing Day. Boxing Day broke all previous records with web sales being up by 17% on last year.

The UK has an insatiable appetite for Internet shopping that online retailers just love to feed. It is estimated that on www.daihatsumakassar.org, Britons spent 14 million hours surfing the net looking for bargains. Even on Christmas Day visits to online retail sites were up 71% on the previous year. Many major retailers launched their sales as early as Christmas Eve, slashing prices on big-ticket items and consequently creating a surge in Internet use over the Christmas period.

The seeking out of bargains is rife during January and this is a great time for businesses to be communicating with their existing and potential customers about all the offers that they have in place. These are still financially strapped times in the UK and your average consumer's are doing plenty of research on the Internet first before deciding to buy that big-ticket item. The challenge that the online retailer faces is to be prominent in the mind of the consumer when they are ready to buy. Driving people to their website is key to this and social media in conjunction with email marketing is critical to making this happen.

Just check your own email inbox and you will see that just about every company you have ever dealt with and who have your email are currently trying to engage with you about their various offers. They do this for a reason... it works. And it particularly works in January when people are striving for a bargain. The businesses that will flourish during this period are those that have compelling offers and those that have an effective way of informing people about those offers. It's also a great time for getting people who maybe haven't bought from you before to buy from you, therefore capturing contact details that you can utilise in the future so that you can build a relationship with them.

If you are an online retailer and you are looking to maximise on sales during January and for the rest of 2019 then email marketing will put you in pole position to achieve this.